
Standard Bank - WalletWise
10 Languages × 13 Seasons
Radio drama series "Iketsetse-Zenzele" targeting the lower end market with Access Banking information. The campaign successfully educated consumers on the importance of having a bank account.
- 650,000 new accounts in first season (2013)
- 1,250,000 new accounts in second season
- MTN Radio Award Winner 2015
- Currently on season 13
























